35
styrofoam
Skip itPrices mostly outside the sweet spot ($4.21–$15.46) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great187.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.24avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 169K searches
Price range
Bad£4.21–£15.46cheapest to priciest tracked listing — scored on the share inside $15–$100