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stranger things mug
Skip itSoft demand (-69.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great166.35avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.11avg listing price — sweet spot $15–$100
Price range
Okay£6.92–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£53K£53K/yr · 99K searches
Growth
Bad-69.7%90-day search growth — must beat 0% to launch