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53

storage containers

Worth a look

Shows low returns (1.0%), but soft demand (-30.0% this quarter) keeps it on the watch list.

Market size 20Growth 10Conversion 31Competition 84Returns 95Price range 67Avg price 77Brand share 91Review moat 31Quality gap 50

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great£15.77

avg listing price — sweet spot $15–$100

Price range

Good£2.80–£40.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,419.34

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£79K

£79K/yr · 205K searches

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch