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storage baskets
Worth a lookShows low returns (0.9%), but soft demand (-20.0% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Market size
Good£844K£844K/yr · 4.9M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Okay£4.24–£25.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.43avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,233.99avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.0%90-day search growth — must beat 0% to launch