52
storage baskets with lids
Worth a lookShows low returns (1.3%), but soft demand (-21.1% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great£5.48–£80.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£18.52avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,110.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£158K£158K/yr · 648K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.1%90-day search growth — must beat 0% to launch