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34

stitch stanley cup

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A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 23Conversion 27Competition 33Returns 92Price range 26Avg price 64Brand share 15Review moat 90Quality gap 28

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great194.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.72

avg listing price — sweet spot $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay£6.51–£18.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£14K

£14K/yr · 47K searches