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stitch mug
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Review moat
Great469.28avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£4.10–£24.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.63avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Market size
Bad£19K£19K/yr · 57K searches