41
stitch lunch box
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Good536.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.67avg listing price — sweet spot $15–$100
Price range
Okay£3.05–£18.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 114K searches
Brand share
Bad97%top-5 brand share — brand-locked demand