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stitch birthday decorations
Worth a lookShows low returns (0.8%), but soft demand (-23.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great270.36avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay£2.99–£24.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£124K£124K/yr · 306K searches
Avg price
Bad£8.58avg listing price — sweet spot $15–$100
Growth
Bad-23.6%90-day search growth — must beat 0% to launch