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stitch bedding
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£20.04avg listing price — sweet spot $15–$100
Price range
Great£10.01–£31.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great471.29avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£90K£90K/yr · 107K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand