44
sticky dots
Skip itPrices mostly outside the sweet spot ($1.46–$6.44) — this niche doesn't clear our bar today.
Conversion
Incredible24.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,722.71avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£135K£135K/yr · 163K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Avg price
Bad£3.36avg listing price — sweet spot $15–$100
Price range
Bad£1.46–£6.44cheapest to priciest tracked listing — scored on the share inside $15–$100