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Prices mostly outside the sweet spot ($2.36–$12.37) — this niche doesn't clear our bar today.

Market size 41Growth 22Conversion 93Competition 25Returns 98Price range 0Avg price 18Brand share 35Review moat 34Quality gap 38

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£214K

£214K/yr · 278K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,143.53

avg incumbent reviews — the moat a new listing must climb

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.63

avg listing price — sweet spot $15–$100

Price range

Bad£2.36–£12.37

cheapest to priciest tracked listing — scored on the share inside $15–$100