55
stepping stones garden
Worth a lookShows low returns (1.1%), but a small market ($34K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great168.03avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.37avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.47–£38.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 237K searches