55
stencils
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.98–$15.77) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Review moat
Great190.29avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£136K£136K/yr · 724K searches
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.63avg listing price — sweet spot $15–$100
Price range
Bad£2.98–£15.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand