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steamer basket
Skip itSoft demand (-35.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,236.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 119K searches
Growth
Bad-35.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.85–£15.82cheapest to priciest tracked listing — scored on the share inside $15–$100