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steam generator iron
Worth a lookShows a $1.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great£1.2M£1.2M/yr · 439K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Avg price
Great£98.69avg listing price — sweet spot $15–$100
Review moat
Good1,156.2avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£37.41–£260.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate