51
steak knives
Worth a lookShows low returns (1.0%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Good£4.97–£42.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.66avg listing price — sweet spot $15–$100
Review moat
Okay2,274.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay£208K£208K/yr · 707K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand