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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 23Conversion 17Competition 57Returns 97Price range 69Avg price 76Brand share 0Review moat 78Quality gap 53

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great443.03

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.59

avg listing price — sweet spot $15–$100

Price range

Good£6.93–£33.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Market size

Bad£81K

£81K/yr · 375K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand