45
star cookie cutters
Skip itPrices mostly outside the sweet spot ($2.00–$5.08) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Great314.84avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 82K searches
Avg price
Bad£3.67avg listing price — sweet spot $15–$100
Price range
Bad£2.00–£5.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier