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stair basket

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A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 18Conversion 20Competition 62Returns 84Price range 83Avg price 82Brand share 52Review moat 95Quality gap 65

Review moat

Great105.3

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great£9.54–£44.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£17.66

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Market size

Bad£43K

£43K/yr · 150K searches