54
stainless steel kitchen utensils
Worth a lookShows low returns (1.1%), but soft demand (-21.0% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.69avg listing price — sweet spot $15–$100
Price range
Good£7.73–£34.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,641.54avg incumbent reviews — the moat a new listing must climb
Market size
Okay£101K£101K/yr · 168K searches
Growth
Bad-21.0%90-day search growth — must beat 0% to launch