55
stainless steel cup
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a small market ($50K/yr) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Good£12.38avg listing price — sweet spot $15–$100
Review moat
Okay1,522.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.32–£24.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 146K searches