48
st georges day
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great145.78avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Price range
Bad£2.50–£16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£11K£11K/yr · 39K searches
Growth
Bad-45.1%90-day search growth — must beat 0% to launch