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squirrel feeder
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great312.21avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Good£4.54–£43.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.05avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£154K£154K/yr · 311K searches
Growth
Okay+5.0%90-day search growth — must beat 0% to launch