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squirrel baffle
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great201.9avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.81avg listing price — sweet spot $15–$100
Price range
Okay£4.53–£24.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 55K searches