53
square cake tin
Worth a lookShows low returns (1.2%), but soft demand (-27.9% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great320.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.81avg listing price — sweet spot $15–$100
Market size
Okay£161K£161K/yr · 237K searches
Price range
Okay£2.90–£20.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand