57
spring wreath
Worth a lookShows a thin review moat (144 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great144.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£16.69avg listing price — sweet spot $15–$100
Price range
Good£6.78–£27.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£139K£139K/yr · 479K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.7%90-day search growth — must beat 0% to launch