53
spoons
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($1.35–$13.66) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,002.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Good£293K£293K/yr · 460K searches
Avg price
Bad£6.46avg listing price — sweet spot $15–$100
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.35–£13.66cheapest to priciest tracked listing — scored on the share inside $15–$100