46
spoon rest
Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good1,010.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£112K£112K/yr · 422K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.41avg listing price — sweet spot $15–$100
Price range
Bad£2.51–£17.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.6%90-day search growth — must beat 0% to launch