48
sponge holder
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,882.22avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.62–£18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.07avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 270K searches
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand