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splash guard
Worth a lookShows low returns (0.9%), but soft demand (-26.4% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good553.35avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.92–£34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£157K£157K/yr · 190K searches
Avg price
Bad£8.62avg listing price — sweet spot $15–$100
Growth
Bad-26.4%90-day search growth — must beat 0% to launch