47
spirit measure
Skip itPrices mostly outside the sweet spot ($2.56–$9.28) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,619.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Market size
Okay£207K£207K/yr · 297K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£5.53avg listing price — sweet spot $15–$100
Price range
Bad£2.56–£9.28cheapest to priciest tracked listing — scored on the share inside $15–$100