72
spin the wheel
Worth a lookShows a thin review moat (36 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible35.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great£19.06avg listing price — sweet spot $15–$100
Price range
Great£5.93–£70.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Market size
Okay£208K£208K/yr · 221K searches