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spice jars
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£16.31avg listing price — sweet spot $15–$100
Review moat
Good754.8avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.43–£29.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£279K£279K/yr · 767K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.7%90-day search growth — must beat 0% to launch