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sphagnum moss
Skip itPrices mostly outside the sweet spot ($4.68–$16.02) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,011.18avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£99K£99K/yr · 116K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
Price range
Bad£4.68–£16.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier