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spell candles
Skip itSoft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,092.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.51–£27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.06avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 77K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier