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spatula
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.98–$11.79) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good£562K£562K/yr · 1.1M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,623.29avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.18avg listing price — sweet spot $15–$100
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.98–£11.79cheapest to priciest tracked listing — scored on the share inside $15–$100