56
sparklers
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great274.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.64avg listing price — sweet spot $15–$100
Price range
Good£5.27–£26.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£355K£355K/yr · 491K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-0.4%90-day search growth — must beat 0% to launch