55
spade
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good523.89avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.47avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good£8.25–£25.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£351K£351K/yr · 387K searches
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand