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soy wax
Skip itSoft demand (-47.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.89avg listing price — sweet spot $15–$100
Review moat
Good1,058.24avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.70–£27.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£213K£213K/yr · 209K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-47.4%90-day search growth — must beat 0% to launch