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soy tea lights
Skip itSoft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great432.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.12avg listing price — sweet spot $15–$100
Price range
Okay£4.11–£23.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£43K£43K/yr · 30K searches
Growth
Bad-59.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier