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35

souper cubes

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Soft demand (-43.6% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 3Conversion 27Competition 25Returns 96Price range 89Avg price 95Brand share 17Review moat 25Quality gap 18

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible£26.65

avg listing price — sweet spot $15–$100

Price range

Great£12.06–£52.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£125K

£125K/yr · 219K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad4,835.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-43.6%

90-day search growth — must beat 0% to launch