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soup spoons
Skip itPrices mostly outside the sweet spot ($2.12–$10.80) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great372.8avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.58avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 123K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.12–£10.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap