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soup mug
Skip itSoft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,796.54avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.62avg listing price — sweet spot $15–$100
Market size
Okay£116K£116K/yr · 268K searches
Price range
Bad£3.90–£18.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-57.5%90-day search growth — must beat 0% to launch