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soup kettles & makers
Skip itSoft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible£2.6M£2.6M/yr · 1.4M searches
Avg price
Great£47.98avg listing price — sweet spot $15–$100
Price range
Great£33.35–£106.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,330.77avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-64.3%90-day search growth — must beat 0% to launch