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soup kettle
Skip itSoft demand (-46.6% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible£28.63–£85.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£50.16avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,173.63avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay£105K£105K/yr · 36K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-46.6%90-day search growth — must beat 0% to launch