44
soup containers
Skip itSoft demand (-64.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,558.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£164K£164K/yr · 276K searches
Avg price
Okay£9.54avg listing price — sweet spot $15–$100
Price range
Okay£2.20–£19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-64.1%90-day search growth — must beat 0% to launch