47
solo stove
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Growth
Great+101.2%90-day search growth — must beat 0% to launch
Review moat
Good944.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good£161.39avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£205K£205K/yr · 93K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£24.13–£416.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand