54
soil
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.00–$17.49) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,314.97avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.26avg listing price — sweet spot $15–$100
Market size
Bad£86K£86K/yr · 93K searches
Price range
Bad£3.00–£17.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand