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soil moisture meter
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+42.9%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay£215K£215K/yr · 186K searches
Price range
Okay£3.36–£22.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Review moat
Bad8,219.44avg incumbent reviews — the moat a new listing must climb